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Skullcandy Rebrand & Campaign

Skullcandy is a headphone and earbud company, known for being stylish, affordable and still having quality. Tasked with giving a tired brand a new look, Skullcandy got a new logo, stationary, some new ads and a new campaign.

The idea of the campaign is to encourage street art in a controlled and respectful way. Using the app, a user could find locations in their area to share their art. A user would go to the desired location, then paint or draw with their preferred medium and once done, remove the sticker and share to social media to be entered in a chance to have their design turned into a special edition set of earbuds, complete with designed packaging.